Swatch 'Jelly Effect'
Swatch 'Jelly Effect'
Swatch 'Jelly Effect'
Year
2025
Client
Swatch
Commissioned by Pineapple VFX, my contribution to this vibrant campaign supported the launch of Swatch’s transparent, water-resistant SCUBAQUA range.
I focused on the concepting, modeling & animation of the CGI jellyfish, beginning with studies of the Sea Nettle species, capturing its natural motion patterns. Using procedural modelling and simulations techniques, I developed a variety of CGI jellyfish with fluid, organic movement that were refined and directed for each shot. Materials and lighting were helped created by Ogi Vukovic, with final composite completed in collaboration with Pineapple’s post team.